How To Register On Walmart As A Seller

Are you trying to go your products into Walmart Stores simply don't know how to connect with a buyer? Or do you want to get your items in forepart of Walmart's online shoppers? Applying to be a Walmart Marketplace seller is an platonic first stride!

Before start the awarding process (and to ameliorate familiarize yourself with what volition be expected), become prepared past reviewing the information below.

What Is Walmart Marketplace?

The Walmart Market place is a platform that allows third-political party sellers to list their items on Walmart.com, just similar yous would on Amazon or eBay. Selling to Walmart'south online marketplace is an like shooting fish in a barrel way to get your products in forepart of a massive audience. Marketplace items appear in search results on Walmart.com alongside other items.

How to Sell on Walmart Marketplace

Step 1: Employ to Be a Marketplace Seller

To become a Walmart Marketplace seller, visit marketplace.walmart.com, click "Request to Sell", and make full in all the required fields. It should take 10 minutes to complete if yous have all the information readily bachelor.

Click "Salve" at the bottom as y'all complete each department. Be certain to double-check each section for errors. Incorrect information tin slow downward the approval process. When you're ready, click "Apply At present." You'll receive an email when you are canonical for a Walmart seller account.

Step ii: Consummate Your Registration

Follow the unique link in your approval electronic mail (subject line: "Your Account has been created in Walmart Marketplace") to create your Partner Profile. The Registration Wizard will walk you through five main sections: Account Creation, Partner Registration, Taxes (W-9), and Shipping Info.

HINT: you will need a digital re-create of your latest W-9 form (or download a blank Due west-ix during Registration).

Most of the registration procedure is filling in standard information. In the concluding department, "Shipping Info", you will need to configure shipping rates, as well as the days and times you lot volition process orders.

Pace 3: Complete Partner Contour

At present that y'all have created your Partner Profile, you will have access to the Seller Center. Here, yous'll notice a "Launch Checklist" that outlines the next several requirements before you can launch your business relationship.

The outset detail on your listing is to complete your Partner Profile. Your Partner Profile is a public page where customers will exist able to learn more near y'all (including your company name, description, logo, company policies, tax information, and more than).

As you complete your Partner Profile, the "contour readiness for launch" progress bar volition accomplish 100%, and the step will be automatically crossed off in the Launch Checklist.

Step 4: Consummate Particular Setup

Item Setup for Walmart Marketplace is the almost involved part of creating your account — which yous might expect since this is where you input all your content (pictures, video, long and short descriptions, attributes, etc).

After filling out all required fields, "Validate Fields." Correct any highlighted fields, then upload your file to the Seller Center.

Once completed, the items in your Seller Center will be moved to Active status.

Step v: Examination Items and Orders

In Seller Center, select "Preview Detail" to verify content and pricing for whatsoever products in Active status. This is what your customers will come across, then brand certain everything looks right.

To test orders, update your item inventory to one.

Click the Update Inventory button, then in your Seller Centre, click "Publish Detail" and "Purchase Detail."

Step 6: Launch Your Account

The final step for selling on Walmart Marketplace is launching your account. When you "mark every bit done" all the items on your Walmart Launch Checklist in Seller Center, a pop-upward bulletin will ask you to confirm that you lot're ready to launch. When you select "ostend", this will trigger a launch request.

The Walmart Market integration team will review your contour, and if everything looks skillful, your products volition be live on Walmart.com within 24 hours.

Best Practices When Selling on Walmart.com

Getting approved and fix up was the easy part. Connecting with your new, expanded customer base is where the real work begins.

Keep in mind:

Win the Purchase Box — Whether y'all're a Walmart Marketplace Seller or a Walmart.com Supplier, this is the most important thing. The Buy Box heavily influences shopper behavior, then to get the sale, information technology'south critical that you have superlative representation.
Know Your Audience — Online shoppers have different needs than a store shopper. More Millennials visit Walmart.com than always fix foot in a store. Plus, the online shopper comes from a higher income bracket than the brick and mortar consumer. Listing items hard to observe in stores give you a sell-through reward.
Toll, Price, Price — Being on Walmart'southward website brings your business many benefits. But be aware: your items are listed aslope items of the earth'south largest retailer! Walmart serves its customers with low prices. Price to win, but know your competition besides as your customer.
Rank Higher in Walmart.com Searches — Once your products are on Walmart.com, the next step is getting customers to find them! For tips on ranking higher in searches, be sure to read our detailed guide to Walmart SEO.
Build Ameliorate Item Pages — Edifice your particular folio correctly helps in search rankings and helps sell the customer once they've reached your item. If you want to know more well-nigh using keywords, improve imagery, and video content, request a free consultation with our e-commerce experts.

Marketplace Seller vs. Walmart Supplier

If y'all're just now turning your heart to Walmart equally a potential partner, y'all might be asking whether it's amend to be a Walmart Marketplace seller or a Walmart.com supplier. There are pros and cons to both.

First of all, it'southward faster and easier to become an approved seller on the Walmart Market than it is to become a supplier to Walmart. To asking a Walmart seller account, you don't need your Dun & Bradstreet credit information or insurance.

Because a supplier with Walmart has a fuller human relationship, they are held to a higher standard prior to blessing and throughout their partnership. Technically, the just association betwixt a Market seller and Walmart is that the seller's products can be purchased on Walmart.com. As a Walmart supplier, however, you lot could potentially expand your product offerings in-shop, and you take access to reporting functionality.

Walmart Market FAQ

How much does it cost to sell on Walmart Market?

The good news is Walmart Marketplace seller fees have an advantage over other sites similar Amazon.There is no annual fee. Also, there is no product listing fee. Instead, Walmart simply charges suppliers with a referral fee for each item sold.

What are Walmart'southward referral fees for Marketplace sellers?

Your Walmart Marketplace "referral fee" ranges from 6% – xx% of the product's gross sales proceeds. The verbal percentage depends on your product category. View electric current Walmart marketplace fees by product category.

How do I win the Walmart Buy Box?

When multiple sellers offer the same item, the listings will be consolidated on the same Item Folio. Customers are naturally fatigued to the showtime option, so winning the Purchase Box is extremely important on Walmart.com.

The total cost of the product offering (price plus shipping) is the biggest factor in winning the Buy Box. To win the Buy Box on Walmart Market, offer competitive pricing, free or low-price shipping, and stay in stock.

Y'all can (and should!) stay on top of your product placement past reviewing the Buy Box Report in the Seller Center.

How practise Walmart Market place reviews work?

There are ii means customers provide feedback on Walmart.com: Item ratings and reviews and seller ratings and reviews. The item ratings and reviews volition appear on the Item Page (which can be shared by multiple sellers). Seller ratings and reviews are publicly visible on your Partner Profile Page, and they besides impact your Seller Scorecard.

Walmart Market place Contact Info and Helpful Links

Marketplace Seller Middle Login — This is where y'all will log into your account afterwards being accepted. Take your email and password handy. Relieve information technology to your Favorites!
Partner Support — This is your #1 resource for help as a Walmart Market Seller. To become assist, you will need to create a support example (telephone support is not offered at this time). To get here, log in to Seller Centre. Click the question marking in the meridian-right corner. Hover over "Self-Help Options", and click on Partner Support.

The Lesser Line

Walmart Market is an ideal selling platform for pocket-size suppliers. Not but can you get your items in front end of millions of Walmart shoppers, but it's a great launchpad to go items on the store shelves.

To learn more about selling on Walmart Marketplace, prepare a gratis consultation with an eighth & Walton advisor.